5 steps to choosing the right hashtags for your social posts

Written By Ashley Porciuncula

👋 This is a MiniBlog. That means there’s no fluff, just tips and tricks.

Step 1: Topic

What are you talking about? For example: #Yoga #Yogi #RestorativeYoga #HotYoga

Step 2: Offering

What is your value proposition? For example: #Coaching #MarketingCoach #MarketingCoaching #MarketingCourse #SocialMediaCoach #SocialMediaCoaching #SocialMediaManager

Step 3: Audience

Who are you talking to? For example: #SmallBusinessOwner #SmallBusiness #BusinessOwner #Entrepreneur #BusinessOwners #WomenInBusiness #BusinessLeaders

How do they identify? For example: #Parent #Parents #Parenting #Mother #Mum #Mom #Dad #SingleParent #Over30 #Over30 #Women #Woman

Step 4: Problem

What problem do you solve? For example: #WeightLoss #BuildMuscle #GetFit #GitHealthy

Step 5: Location

Where are they based? For example: #Bristol #UK #SouthwestUK #Southwest #London #England

Extra tips:

  • Use a maximum of 3-5 hashtags per post.

  • Include a variety of hashtags between posts.

  • Search for other posts that use similar hashtags, and see what’s trending.

Ashley Porciuncula
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