Ashley Porciuncula

Hightail MD, Director, and Producer

Ashley is a versatile producer, director, and tech enthusiast with almost two decades of experience in digital production, tech delivery, and film.

In 2023, Ashley made a bold career shift from the tech industry to film, driven by her unwavering passion for storytelling. As a creative senior leader, she skillfully manages major projects from start to finish, blending her technical expertise with a passion for storytelling.

Ashley's educational pursuits include certificates in gamification from Stanford University and The Wharton School and cognitive psychology from the University of York. Ashley is not just a doer; she's a dynamic storyteller shaping narratives across creative landscapes.

Some of the companies I’ve worked with and places where my work has been seen

Credits

Producer and Director, Your Turn Post-Production More →

Writer, Director, and Producer, Moving On Pre-Production More →

Producer and Director, Q-Trip In Production More →

Producer, Time for Tea Pre-Production More →

Producer and Director, Mission Plan (2024) Post-Production More →

Producer and Director, The Untimely Revenge of Waffle (2023) More →

Creative Coding and Technical Consulting, Kiss Me First (2017) Kindle Entertainment, Channel 4, Netflix

Interactive UI Design, The Light Keeps Us Safe (2019) Big Robot Games

Stills Photographer, Dixi (2014) Kindle Entertainment, CBBC

Assistant Producer, Graphic Design, Props and Storyboard Artist, Scripted (2015) Watch →

Director and Producer, Dr Horrible's Singalong Blog (2011) SHFF Young Adult Cast

Director and Producer, Repo the Genetic Opera LIVE! (2008-2010) Sacramento Horror Film Festival

Executive Producer and Event Coordinator, Sacramento Horror Film Festival (2009-2011)

Assistant Producer, History of the Devil (2008) Ragged Wing Ensemble, Berkeley California

Stage Manager, Into The Woods (2007) Merritt College Youth Cast, Oakland California

Stage Manager, The Lorax (2007) Merritt College Youth Cast, Oakland California

Gamification, Stanford University and The Wharton School, Certificate (2022)

Cognitive Psychology, University of York, Certificate (2022)

Master Professional Coach, Transformation Academy, Certificate (2019)

Full CV

Over the last 15 years of my career, I’ve built a versatile skill set as a senior creative, managing major projects from end to end, coordinating complex logistics, budget management, contract negotiation, performance management, and stakeholder management - all with an aim toward leading teams that are empowered and inspired to do their best work. I’m always looking for new opportunities to combine my experience with my passion for storytelling.

Download my full CV →